Marketing Plan Workshop

So many marketing options!  But marketing can be expensive and time consuming.  Create a marketing strategy and plan for your business.  In this hands-on workshop, you'll work through the key marketing issues of target market and selection of marketing tactics (such as social media, email marketing, direct mail, networking, etc.) with practical applications for small businesses.  Leave with an annual marketing plan, including a calendar for implementation.  Set aside this time to focus on your business's marketing direction. 

Week 1 - Goals, Strategies and Sizing up the Competition- March 9, 2016  6:30 - 9 p.m.
What is your company's trying to achieve?  What is the marketplace like for your business's product or service?  This week's workshop focuses on the challenge in front of you.

Week 2 - Selecting your Marketing Tools- March 16, 2016   6:30 - 9 p.m.
Many effective ways exist to reach your targeted customers, including email marketing, social media, power partners, networking, direct mail and many more.  Carefully select where to place your money and time.  Develop a plan to measure their effectiveness. 

Week 3 - Establishing Your Marketing Plan and Calendar- March 30, 2016  6:30 - 9 p.m.
During this class, develop a plan that converts your target market to customers and customers to repeat customers.  Establish an executable timetable so you leave this workshop ready to begin!

NO CLASS ON 3/23.  HARPER WILL BE CLOSED FOR SPRING BREAK.