Email Marketing 101

Email is a cost-effective way to stay connected to customers.  Increased referrals, repeat sales and greater customer loyalty are benefits.  Are you effectively using this marketing tool?  In this 3 session seminar, you will learn

• Email best practices and strategies
• Hands-on use of Constant Contact in our computer lab to build emails and templates, including template selection, formatting, inserting links and images
• Peer review and idea-sharing of email content development and strategies

Topics covered:

Week 1 – Email marketing strategy

Week 2 – Using email marketing software (Constant Contact)

Week 3 – List building and management